BEN ALLMAN | HEAD OF SALES, ANZ | BROADSIGN

Ben is a Sydney-based ad-tech and media sales professional, with over a decade’s experience spanning out-of-home (OOH), television and online in both Australia and the United Kingdom.

As Head of Sales in Australia and New Zealand for leading OOH software provider Broadsign, Ben is responsible for ensuring that agencies, advertisers and media owners within the region are able to buy, sell and manage OOH campaigns more easily and efficiently than ever before.

In 2019, Ben was appointed as Co-Chair of the IAB Australia’s Digital-Out-of-Home (DOOH) Working Group and has since been leading the group’s efforts, made up of agencies, media owners and tech providers, in demystifying DOOH for marketers and agencies.

Ben has a long held passion for the OOH medium and believes that while the industry has achieved impressive growth in recent times, the best is yet to come.