AdTECH: OOH – Sydney


August 17, 2022


The AdTECH: OOH Series [Singapore (March), Miami (April), London (May), Toronto (June), Sydney (August), New York (October), Los Angeles (November) and AdTECH: OOH – Europe held in Amsterdam (December) ] returns to Sydney on 17th August.
The global series is produced by the Ministry of New Media

AdTECH:OOH – Sydney 2022 is produced in association with the
Outdoor Media Association (OMA) 

This conference is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.

The event is being chaired by Joe Copley | Chief Revenue Officer | Seedooh






13:00 Welcome | Joe Copley | Chief Revenue Officer | Seedooh

13:10 Keynote: Big Picture Programmatic Future (featuring DOOH)
Jason Scott | CEO, APAC | MiQ
Belinda Cooper | Solutions Consultant | MiQ
Cookies are [almost] dead – can DOOH take the biscuit?

13.40 PANEL: From battleground, to solid ground. How, why, and when?
Chair: Max Eburne | Chief Commercial Officer | JCDecaux ANZ
Grant Guesdon | Move 2.0 Lead | OMA and MOVE
Luke Hutchinson | Chief Investment Officer | Hearts and Science
Emma Hegg | Group Director – Platforms | oOh!Media

Foundational pillars of strength. What are they? And why are they so important for ensuring a sustainable OOH future?

14.25 Attitudes to Programmatic DOOH – the Agency Lowdown
Gai Le Roy | CEO | iab Australia
Ben Allman | Broadsign | Sales Director, ANZ & co-Chair iab DOOH Working Group

Brand new data from the second IAB Australia Attitudes to Programmatic DOOH Report will be revealed at the event. The report has been developed by the IAB Australia’s DOOH Working Group to help the industry better understand the current use of pDOOH and the needs of the market, along with the opportunities and barriers for advertisers, agencies, media owners and technology companies. The session will provide a true state of the nation for this sector by aggregating data from across the agency ecosystem.

14:45 PANEL: Is it still 2020? Or 2024 already? Where are we really ‘at’ with PrDOOH in 2022?
Chair: James Bayes | General Manager, ANZ | The Trade Desk
David Sutherland | General Manager, Large Format & Programmatic | QMS Media
Pia Coyle | Managing Partner | Avenue C
Clare Tsubono | Media Lead | Lion Australia

15.30 COFFEE

16.00 Fireside Chat (Creative):
Tonight, I’ll be Moving Outdoors – How Uber Eats Engages Audiences with Digital OOH
Neil Ackland | Chief Content, Marketing & Creative Officer | oOh!media | CEO POLY
Andy Morley | Director of Marketing | Uber and Uber Eats

Attention, Impact, Effectiveness – Is it about the budget, the creative, the format, the process, or the AdTECH? How does each impact the opportunity for better campaigns?

16:30 Fireside Chat (Media):
Bringing The Billboard to Life: The Latest Innovations in Programmatic DOOH
Matt Bushby | Managing Director, ANZ and SEA | Hivestack
James Lambert | Head of Sightline AU | GroupM

17.00 Future Proofing the DOOH Ecosystem
Jack Plowright | GM of Programmatic | LUMO Digital Outdoor
Chloe Van Diepenbrugge | Senior Account Manager – Agency | LUMO Digital Outdoor

17.30 Closing Remarks | Joe Copley | Chief Revenue Officer | Seedooh

17.35 CLOSE


HOYTS Entertainment Quarter

Screen 1

17/206 Bent St

Moore Park

NSW 2021