DAVID SUTHERLAND GENERAL MANAGER | LARGE FORMAT & PROGRAMMATIC | QMS Media

David has worked in the media industry for 20 years, across both media agencies & Out of Home and has seen the evolution of OOH from static to digital to now programmatic. David is currently spearheading QMS’ programmatic agenda, a space that he pioneered nearly 3 years ago.

Saddling both direct & programmatic sales across all assets, he has developed an incredibly balanced perspective on programmatic OOH.